Will Henderson
Analyst | Educator| Researcher
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This research is currently under a book proposal process.
Presented at the Southern States Communication Association
Keywords: Uses and Gratifications, Facebook Groups, Online Communities
This study is measured through both qualitative and quantitative methods.
Author: Will Henderson
Abstract: Social Media has provided an opportunity for users to become involved in community groups in a much easier way, which connects them to like-minded individuals through a common topic. In Palmgreen et al.’s (1985) discussion: “if a person values information about current issues and events positively and believes (expects) that television news possesses such information, he or she will be motivated to seek such information from the television news” (p. 22). However, in the proposed topic, the research concludes that two theories are in place to conclude two separate gratification sequences. The researcher finds that using Palmgreen et al,’s (1985) idea of the individual’s personal freedom of gratifications sought, and Levy and Windhal’s (1985) concept of audience activity as the sequence during the exposure will generate proper results during research.
Online Communities as Therapy.pdf
Presented at the That Church Summit
This study is measured through qualitative methods only.
Author: Will Henderson
Statement of the Problem: With the decrease of social media usage in college students, this research will discover what platforms college students are dependent on and where they are spending more time. This study will also seek to find out why they spend their time on these platforms by focusing on the content that they associate with each platform. Through these methods, the researcher will be able to gather content analytics of what college students, ages 18-22, prefer on social media by comparing the content they expect with the platforms they are moving towards.
Currently, ALIVE Wesleyan Church has a large social audience of families and 50+ age groups involved on social media. However, for being located in a county with two universities, they do not have a large social following from college students. Through this audience research, ALIVE Wesleyan Church would be able to find out what content the participants interact with on social media. ALIVE will create social content based around the data that they collect through the focus groups. The data will show where college students are spending their time and what content they are looking for. With knowing the content, ALIVE will be able to create intentional decisions on images, copy, and resources shared on the appropriate social media channels.
Social Media Usage of University Students .pdf
Image-Based Interactive Blog Sample:
Image-Based Interactive Blog Sample:
Top Five Family Activities in Greenville, SC - Greenville Peace Center
Top Five Family Activities in Greenville, SC - Greenville Peace Center
Finding activities for the entire family to enjoy can be a chore. However, we have compiled a list of great family activities that will create that Greenville sparkle in the eyes of all ages.
Read the full blog in the link above.
About Will Henderson
About Will Henderson
Results-driven, audience-centric, and energetic Digital Marketing professional with 10+ years' diverse experience growing product awareness and securing brand loyalty in rapidly-evolving markets. Possess a steadfast ability to design and deploy comprehensive marketing strategies that consistently achieve client satisfaction, protect brand integrity, translate product vision, and connect with audiences. Utilize a naturally inquisitive and analytical mindset, guided by design thinking principles, to challenge the status quo which allows for reformation of processes in global and domestically branded organizations. Positive attitude, intuitive business acumen, and analytical mindset used to identify profitable opportunities, define change, and devise unique competitive advantages.
Accomplishments
➢ Achieves client satisfaction, preserves brand integrity and connects target audiences with the product vision and corporate mission
➢ Collaborative leader who utilizes digital media, emerging technologies, and cultural trends to exceed performance targets and stimulate long-term business growth
➢ Talented communicator focused on driving positive change and building sustainable relationships with project teams, clients and industry influencers
➢ Coached, mentored, developed, and led a team of 10 volunteers for a non-profit that created and managed content for digital and print marketing
➢ Performed all necessary research centered around utilizing online communities as a complementary therapy for individuals struggling with self-damaging behaviors including, but not limited to, suicidal ideations, depressions, anxiety, self-harm, and eating disorders. Further, created a presentation for the Southern States Communication Association
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